Who are the most successful NXT call-ups? I think the obvious ones are Seth Rollins, Dean Ambrose & Roman Reigns even though everyone besides Rollins was barely featured on NXT. Another call-up that has been fairly successful would probably be Big E or Owens. Big E had the best merch rates but that was partly due to Woods and Kingston. I would say Woods but he was just the hitchhiker member until 2017. As for Owens, he held the Universal title for 6 months, had multiple IC and US title reigns and has been a major headliner for either brand since August of last year.