Wrestling is already nerdy. No need to turn it into a comic book.So, first things first: get some of the Marvel writers involved in writing for WWE. Wrestling is basically one big comic book brought to life, but comic books have long lasting over-arching storylines. WWE storylines are thrown together at the last minute and forgotten about three months down the line. This is the largest part of WWEs problem. REALLY POOR STORYTELLING!
I'd probably get the same writers to come up with some personalities for a good chunk of the roster too, and even get them to manage the wrestlers wardrobes.