This is about his run from 2015-2016. In late-2015, there were a lot of rumors of WWE wanting to get a latino face to cater and grapple in the latino fanbase. Guys like La Sombra were signed, Kalisto and Sin Cara were given bigger spots in the tag team division and it was obviously centered on creating a big latino star. It was a crazy moment when ADR turned up to answer Cena's challenge at Hell in a Cell. Despite the pop and excitement of an AAA guy working a WWE show while being AAA Champion - that was basically it for his career. The idea of bringing in a guy like Alberto del Rio, to cater to a latino fan-base but then turning him heel and relegating him to the midcard is the most wasteful booking there is. Instead of defending the US championship without directly using his Mexican heritage as a storyline to help build him up as a fighting champion - they saddled him with a retarded MexAmerican gimmick. After that he joined the League of Nations, which did its job as to get Reigns over but sacrificed everyone involved. Rusev was the only one to truly recover. He was a midcard guy, and returned to the midcard. Sheamus was relegated to the midcard before twiddling around and ending up in The Bar. Barrett and Del Rio were gone in 4 months time of Mania. So that was the 2nd hurdle the latino-focused wrestler will feel. Also, to that point. There's nothing more fucking relatable to the Mexican/latino audience in the USA than having their biggest representative in the company be portrayed as an outsider in a gimmick full of anti-American heels. Anyways, he did absolutely nothing. WWE did nothing to even remotely try and get him over with the latino-base. We've seen what WWE will do for a guy that they think can lift a demographic-market. Jinder Mahal was given a WWE title run and defeated some of the biggest stars on SmackDown. Del Rio was given a US title run that ended in 2 months, turned him heel and paired him with hopeless midcards to get Reigns over. It seems that WWE just gave up after the string of injuries in late-2015 and scrapped any plans of doing anything worth the value of ADR's new contract with the company. Obviously what they did wasn't good enough because he, the WWE and everyone involved could see the toxic nature of their relationship. His run was shit, the booking was counter-productive to the purpose of his contract and WWE appeared to had completely forgot what their plans for the guy were. I think it was some of the most aggravating booking done by WWE, in a long time. I missed Alberto after his absence. I mostly missed his enthusiasm and the spontaneous nature of his booking with the sudden and early wins in major matches. I was excited to see him on WWE TV again, but was super disappointed. His run was a waste. He was a waste. Any kind or level of resource put into Alberto del Rio's 2nd run was a complete waste.