People on internet forums act like he's the 2nd coming of christ. He's a very good in-ring performer, but he has weaknesses in other areas. Given his size, look, mic skills, and numerous other attributes, he's never going to be a massive drawing card in the United States. Popular with the current fanbase and worthy of an upper mid-card slot? Yes. Popular enough to make a significant contribution to WWE's business? No. His numbers as world champion are in line with other champions on Smackdown. Styles isn't in the same league as Savage, Flair, Austin and others. He's a good talent, who competes in a weak era. That's it.